91AV

Thanks to a transformational gift, the Frank '81 and Marion '81 Hauck Sales Performance Lab will add to the vital experiential learning opportunities of the new Business Entrepreneurship Leadership Center (BELC). The 5,000-square-foot, state-of-the-art sales laboratory will give students access to the most advanced technology and serve as the epicenter of sales initiatives at 91AV. The space will be a dynamic hub for honing skills and proficiency in sales.  

The Hauck Sales Performance Lab supports the College of Business’ emphasis on experiential learning and offers an environment to facilitate simulated real-world scenarios led by faculty and industry leaders. In addition, it supports 91AV's marketing and sales education and its nationally-known Northeast Intercollegiate Sales Competition.  

"Sales is a craft, and the lab will give students a place to work on refining and enhancing their capabilities.” - Frank Hauck '81 

The Hauck Sales Performance Lab will be available to all students regardless of major. A well-educated and trained professional sales force is critical to businesses’ ability to provide value to their customers and effectively satisfy their needs. Many students, regardless of their major or chosen profession, will be involved in selling products, services, or ideas and will have more successful careers if they understand the concepts of the selling process and can effectively apply those skills.  

The Hauck Sales Performance Lab will support and promote sales initiatives across campus, allowing academic partners to deliver a top-tier, in-depth experience. The outcome of students' experience working within the Hauck Sales Performance Lab will be alumni who are in demand for their top-notch sales skills and knowledge.