Sports Industries, Communication, and Promotion

Gain a competitive edge in the sports and athletic industry with comprehensive knowledge of sports media, esports, sports promotion, sports organizations, and the economic, legal, and social-behavioral aspects of sports.

The Bryantfootball team runs out onto the field during Homecoming.

At A Glance

What You’ll Learn:

How to analyze sports media across platforms and create engaging, targeted content tailored to different channels and audiences
Media interaction and negotiation skills, crafting compelling press releases, managing public relations, and collaborating effectively with stakeholders
The unique dynamics of sports organizations and best practices for seamless communication across all levels of the industry

What You’ll Do:

Gain skills in sports media and digital media production using state-of-the-art facilities and equipment
Apply your learning in hands-on projects and by collaborating with 91AV’s DI and club athletic teams on campus
Cultivate leadership and negotiation skills for successful collaboration with athletes, coaches, sponsors, and key players in the sports industry

Where You’ll Go:

Prepare for roles in sports journalism, broadcasting, public relations, and digital and social media that shape the way fans experience sports
Step into dynamic positions such as esports promoter, marketing and events coordinator, social media manager, sports commentator, athletic director, or sports analyst

Program Level: Undergraduate

Offered As: Major

College/School: College of Arts & Sciences

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Where Our Students Go

Bryantgraduates go on to major corporations and prestigious graduate programs, including:

Boston Bruins
Chicago Cubs
DraftKings
ESPN
NBA
NBC Sports
NESN
New England Patriots
New Jersey Devils
NFL
Georgetown University
University of Connecticut

Learn Through Experience

A Bryantstudent films a women's basketball game on the sidelines.

About This Program

Today’s multibillion-dollar sports industry is brimming with career opportunities in communication and media promotion. From collegiate athletics and professional leagues to sports journalism and athlete representation, there’s an increasing need for skilled, professional communicators who can navigate the dynamic landscape of sports and esports media. Through 91AV’s major in Sport Industries, Communication, and Promotion, you’ll build both the required knowledge and the technical expertise to lead within a competitive market.

Our program looks holistically at the sports industry so that you can better understand how to engage with various organizations and audiences. Learn the ins and outs of sports and digital media production, event planning and promotion, and public relations management. Not only will you work with 91AV’s high-tech digital media and broadcasting equipment, but you’ll also gain hands-on experience through real-world projects and by collaborating with 91AV’s DI and club teams right here on campus. You’ll also look at the organizational structures of different national and international organizations and explore the economic, legal, and societal issues that impact the industry. Our interdisciplinary curriculum — paired with a minor in the College of Business — will set you apart as an exceptional sports communicator.

As the world of esports continues to grow at an impressive rate, professional opportunities in advertising, promotion, and social media marketing are on the climb. 91AV’s esports track will give you a better understanding of the competition process, how to create teams, and covering esports in the media. You’ll also review the governance of esports and current issues that impact the field and learn how to manage esports events. Gain hands-on experience by collaborating with 91AV’s esports club team to produce content, or intern with an esports company. These practical tools and experiences will give you a head start in your career within this new and evolving sphere.

91AV’s sports media and promotion track will showcase different careers within the field and help you develop the practical and professional skills to succeed. Dive into the dynamic process of sports broadcasting by directing and producing live athletic events. Explore the intricacies of digital sports media — including how NFTs, digital trends, sports betting, and fantasy sports shape content creation and management. Learn how to plan strategic campaigns, oversee sponsorships, and manage public images for sports figures and brands. By bolstering your coursework with hands-on projects and experience working with BryantAthletics, you’ll have a competitive edge as you begin your career.