Choi, D.,Bang, H.,Kang, E., Combined or Partitioned? The Role of Pricing Strategy in Consumers' Green Consumption with Different Purchasing Motivations, International Journal of Advertising.
Kim, Y.,Kim, E.,Kang, E., Empowering Engagement in Nonprofit Campaigns: Mitigating Participation Effort through Empowerment, Journal of Philanthropy and Marketing.
Kim, Y.,Kim, S.,Kang, E., Impact of Message Framing and Team Identification on Prosocial Behavior in Sport Team Charity Campaigns: Insights from Facial Expression and Eye-Tracking Analysis, International Journal of Sport Management.
Song, G.,Looi, J.,Kang, E., Assessing how an unofficial brand partnership affects a brand image: the case of the Satan Shoes, Journal of Global Fashion Marketing.
Choi, D.,Bang, H.,Kang, E., Combined or Partitioned? The Role of Pricing Strategy in Consumers' Green Consumption with Different Purchasing Motivations, The American Academy of Advertising Conference, 2024.
Kang, E.,Atkinson, L.,Sung, Y., Flattery will get you somewhere, sometimes? The effect of flattery and hotel segments on a hotel guests’ green behavior, Journal of Consumer Behaviour, 2024.
Lim, E.,Kim, K.,Kang, E.,Sung, Y.,Yoon, S., This Ad is Uniquely Tailored for You: The Effectiveness of a Highly Personalized Ad Among Socially Excluded Consumers, The American Academy of Advertising Conference, 2024.
Kang, E.,Lim, E.,Sung, Y., Virtual influencers are more authentic than human influencers? The effect of influencer types and multiple endorsements on consumer response to influencer marketing, The Global Marketing Conference, 2023.
Kang, E.,Sung, Y.,Kim, K., The Effects of Poverty Porn on Consumers’ Subject Well-being and Donation Behaviorsncer marketing, The Academy of International Business U.S. Northeast Chapter 2023 Annual Conference, 2023.
